You're running the business on spreadsheets
Leads in your inbox, jobs in a spreadsheet, invoices somewhere else. You've become the integration, and your evenings pay for it.
You need a custom CRM- Home
- Custom CRMs and Software
Custom software that runs your business the way you want to work.
CRMs, client portals, and business software, connected to your website, so your team stops working around its tools.
You've outgrown the way you're working.
None of this is a character flaw. It's what happens when a business grows faster than its tools.
Your software doesn't fit how you work
You pay for a stack of apps that don't talk to each other, and your team spends the day copying data between them.
You need business softwareLeads slip through the cracks
A form comes in on Friday. Nobody sees it until Tuesday. By then they've called someone else.
You need a custom CRMCustomers keep asking "where are we?"
Status updates, lost attachments, "can you resend that invoice?" Your team answers the same emails all day.
You need a client portalNobody can see the whole picture
A simple question like "how many leads came in last month?" takes an afternoon of copying and pasting to answer.
You need a custom CRMSign-ups and payments run on paper
Registrations by email, forms by attachment, payments chased by hand. Every season starts with the same pile.
You need business softwareYou started a business, not a software company. You shouldn't need to be both.
Three ways to stop working around your tools.
Each one is built for your business, connected to your website, and supported after launch.
Custom CRM
Every lead from your website lands in one pipeline, with follow-ups, customer records and reporting built around your sales process.
- Website leads straight into your pipeline
- Follow-up reminders so nothing goes cold
- Reports you can read at a glance
Client Portals
A branded place where your customers log in to see their status, documents, invoices and messages, without emailing you to ask.
- Status and progress in one view
- Documents, invoices and forms
- Messages that stay with the account
Business Software and Integrations
Registration, booking, payments, scheduling and internal tools, plus the connections that make your existing apps talk to each other.
- Registration and booking
- Payments and installment plans
- Connections between the apps you keep
Built around you, not the other way around.
Off-the-shelf software asks you to change how you work. Custom software is shaped to the way your business already runs, and grows with it.
- Built around your process, not a template
- Connected to your website, so leads and sign-ups flow straight in
- Your team trained before you rely on it
- One team that builds it and supports it
We run our own agency on software we built.
Our clients log in to a client portal we built to see their dashboards, open support tickets and find their documents. We build for you the kind of tools we rely on every day.
Sometimes the answer is not custom.
If an off-the-shelf tool already fits, we'll tell you, and help you connect it to your website instead.
Here's how it works
Three steps. No mystery. No surprises.
-
Map how you work
We start with a 30-minute discovery call, then walk through how leads, jobs, customers and money move through your business today, including the workarounds.
-
Build it around that
You get a written proposal with clear pricing and timeline. Then we build the system around your process, and you see it working before it goes live.
-
Launch, train, support
We help move your data over, train your team, and stay on after launch to support it and add to it as your business grows.
Built for Charlotte businesses
Websites with the software built in, for businesses that needed more than a brochure.
Case study
Movement Collective
Charlotte's Premier Ballet Studio
A brand-new Charlotte ballet studio, launched with a website and custom class registration built in.
Read case studyCase study
FineTurf Lawn Care
A Charlotte lawn care company, rebuilt around the questions homeowners actually search, with every lead flowing straight into their CRM.
Read case studyQuestions, answered honestly
How much does custom software cost?
It depends on what it needs to do. A focused tool that solves one problem costs far less than a system that runs your whole business. After a discovery call you get a written proposal with clear pricing and timeline, so you know exactly what you're getting before anything starts.
How long does it take to build?
That depends on scope too, and your proposal spells it out. Often the best plan is to start with the part that hurts most, launch it, and build the next piece once your team is using the first.
Do I own it?
Your data is yours. Who owns the code, where it's hosted, and what happens if you ever move on are written into your proposal in plain words before any work starts.
We already use an off-the-shelf CRM. Do we have to replace it?
Not necessarily. Sometimes the right answer is to connect what you have to your website and the rest of your tools. If your current software fits, we'll tell you. If it's the thing slowing you down, we'll show you what custom would change.
Do I need a new website first?
No. We'll look at your current site on the discovery call and tell you whether it can connect as it is. If it's holding you back, our website design team can rebuild it with the software built in.
What happens after launch?
We don't hand it over and disappear. We train your team, fix what needs fixing, and keep adding to it as your business grows. Your website itself can be looked after on a Website Care Plan.
What does it cost to do nothing?
Every month your website stays as it is, you lose the customers who searched for what you do and called someone else. The businesses that fix it now are the ones that show up first, get the call, and grow while everyone else waits.
30 minutes. No pressure. You'll know if we're a fit.